Central Saint Martins, UAL
#Visual Identity #Exhibition #Animation
Brand & Visual Identity based on Human resource vernacular
Sustainably produced signage
Human Resources: Creativity as Renewable Energy in a Time of Scarcity was a London Design Festival Exhibition exhibition at the Lethaby Gallery, Central Saint Martins. The exhibition platformed work produced by graduating students who – through different disciplines and approaches – proposed an alternate world of sufficiency and generosity powered by a human kind of renewable energy.
The exhibition provoked the question; What happens when we expand our definition of what a resource might be – when we move from practices of extraction and acquisition to drawing on our own inner resources?
Our visual identity embraced and celebrated the vernacular design practices of HR departments. From the WordArt of the 90’s & 2000’s to the use of post-it notes, ClipArt and pre-made design packages today. These varied visual cultures, all centred around a DIY ethos were mashed together to produce a series of bespoke logotypes, signage and animations, responding to, but not overpowering the work within the exhibition space.