Dani Admiss, Curator
Stanley Picker Gallery
#Visual Identity #Website #Exhibition
Adaptable Visual Identity
3m x 3m Cyanotype Banner
How might we design within the intersection of decarbonisation, inclusion and accessibility?
Sunlight Doesn’t Need a Pipeline is a collaborative literacy and climate justice project in search of transformative and regenerative repair for the art sector and beyond. The design outcomes aimed to balance concepts of accessibility, decarbonisation and inclusion. This was a particularly complex design challenge, due to the complicated, intersectional and contrasting nature of these topics.
When producing these outcomes we sought to find medium specific low-carbon processes. This meant avoiding carbon offsetting and using low carbon servers, system fonts and a specifically built 2 bit image converter.
By using the image converter to reduce file sizes we were able to also reduce the emissions produced when loading the website.
The visual identity takes an accessible approach to semiotics and icon design through producing an immediate legible icon for each word in the title. Meanwhile the Orange, Green, Grey and Black colourways were chosen for its low power usage and therefore lower emissions, along with its high contrast for better accessibility.
Find out more about the intentions and process of the project here.