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alt: A large banner on the side of Futher Field Gallery with the word Univited written on it in spikey metal type.
Gallery hoarding: Featuring bespoke logotypes
UNINVITED
Visual identity, trailer and exhibition design for the world’s first horror film made for machines, by machines
Year:
2022

uninvited.icu

Clients:

Ubermorgen, Artist
Nye Thompson, Artist
Furtherfield, Gallery
Electro Putere, Gallery
Louvre Museum, Gallery

Services:
#Visual Identity #Website #Exhibition
Deliverables:

Horrific AI Manipulated Visual Identity
User-Unfriendly Website
Gallery Hoarding
Bootleg Horror Social Media Campaign

alt: A large banner on the side of Futher Field Gallery with the word Univited written on it in spikey metal type.
Gallery hoarding: Featuring bespoke logotypes

A horrific and multifaceted visual identity created in collaboration with AI systems

“An invisible networked super-organism oscillating between anxiety, lust, and horror. Described by the artists as 'a radically new creature looking at the world and nothing makes sense,’ the synthetic organism apprehends the universe through millions of hallucinogenic virally abused (CCTV) sensors. Thompson & Ubermorgen’s life-form continually evolves by using human and machine learning. It defines its own existence and distributed agency through undergoing fear, instability, aggression, and vulnerability. Uninvited can be experienced as a horror film, an online experience (web), and an installation. By disrupting the traditional contract between the work and the visitor, the life-form insists on its own autonomy. Observers become part of this ostensibly alien organism.”
– Uninvited.icu

In conjunction with the project's themes we decided to produce a shifting and unstable visual identity. Consisting of an array of horror-trope inspired logotypes, produced in collaboration with a range of automated tools. From Augmented Reality trigger finders to image enhancement softwares. The visual identity is conceptualised as a collaboration with machines, seeing our role as the producers, providing a service for the fictional Uninvited organism.

The design and development of the website extended the concepts of computational horror through unexpected interactions and a user-unfriendly approach. Incorporating flashing horrific logotypes, faux location information and a multi-perspective view of live cctv footage. All building upon the concept of how this fictional horrific machine might view our networked world.

Graphical Hoarding:
Externalising the monster within during covid lockdown

Image shows Furtherfield Gallery in Finsbury Park, covered by large hoardings displaying the uninvited branding and logotypes
Gallery hoarding: Featuring bespoke logotypes
A closer view of the Uninvited hoardings, this white hoarding has bright red circles and some information about the machine in quarantine watching movies
Gallery hoarding: Featuring bespoke logotypes
a black hoarding with a chromatic uninvited logo
Gallery hoarding: Featuring bespoke logotypes

User–Unfriendly Website:
Intentionally subverting users’ expectations through playful and unexpected interaction

a Hand holding a phone in front of a forest floor, displayed on the phone is the Uninvited mobile site homepage
Homepage: Featuring horrific captcha inspired typography
A trigger warning for uses with photosensitive epilepsy, as the branding and identity uses heavy flashes
Warning: The following content may trigger seizures for people with photosensitive epilepsy
Homepage: Featuring horrific captcha inspired typography
Mobile Site

Bootleg Horror Social Media Campaign

Film trailer
Horror bootleg inspired digital posters
Uninvited Logotypes

Studio Sink, 2019


Studio Sink Poetry: Poetry Book
alt: Man holding a book entitled Studio Sink Poetry. The cover has design using red, blue and yellow spray paint

Sunlight Doesn't Need a Pipeline, 2022


A collaborative climate justice project in search of transformative and regenerative repair
alt: A hand holding a phone in front of some long grass, displayed on the phone is the Sunlight Doesn't Need a Pipeline mobile website.
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