Royal College of Art,
#Visual Identity #Website #Type Design #Animation
Sci-Fi Inspired Visual Identity
Machine-Seeing Inspired Social Media Campaign
Explore the ways in which humans and machines “see” each other
Empathy Loading is an online exhibition that speculates on the future of feeling. Exploring the role empathy can play in how humans shape, cohabit and nurture their relationships with machines.
Our visual identity, social media campaign and website design takes on a speculative, science fiction approach. Our goal was to collaborate, in as many ways as possible with our machines. As such, the aesthetics incorporate machine drawings, image-recognition, and retrofuturist typography and unexpected visual references, such as oil slicks.