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alt: A mobile phone sitting on top of a pile of electroics and wires, displayed on the phone is the Empathy Loading moblie site home page.
Empathy Loading
An online exhibition exploring the intersection of human-machine empathy
Year:
2020

Clients:

Royal College of Art,
Furtherfield Gallery

Services:
#Visual Identity #Website #Type Design #Animation
Deliverables:

Online Exhibition
Sci-Fi Inspired Visual Identity
Machine-Seeing Inspired Social Media Campaign

alt: A mobile phone sitting on top of a pile of electroics and wires, displayed on the phone is the Empathy Loading moblie site home page.

Explore the ways in which humans and machines “see” each other

Empathy Loading is an online exhibition that speculates on the future of feeling. Exploring the role empathy can play in how humans shape, cohabit and nurture their relationships with machines.

Our visual identity, social media campaign and website design takes on a speculative, science fiction approach. Our goal was to collaborate, in as many ways as possible with our machines. As such, the aesthetics incorporate machine drawings, image-recognition, and retrofuturist typography and unexpected visual references, such as oil slicks.

Home Page
Mobile Site
two desktops showing the empathy loading website. The desktop in the foreground shows a video on a sideways scroll, the desktop on the background shows the empathy loading homepage.
two desktops showing the empathy loading website. The desktop in the foreground shows a repeated image of a robot face with information underneath, the desktop on the background shows the empathy loading homepage but in inverted colours
two desktops showing the empathy loading website. The desktop in the foreground shows a colour edited image of a 3D apple, the desktop in the background shows white text ob a RGB blue background.

Furtherfield, 2018


Sci-Fi Eco-Punk Rebrand and Website Design
alt: A laptop resting by a tree, displayed on it's screen is the furtherfield website

Translocal-Co-operation, 2020


A cooperative exhibition exploring translocal solidarity in a connected world
A member of the public holding the Trans Local Co-operation booklet, standing in front of the visual identity which has been applied in a large format wallpaper covering, the member of the public is talking and smiling to another during the exhibtion
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