#Visual Identity #Website
Accessible & Bold Website
Vivid Visual Identity
Prioritising accessibility through calibration, allowing the user to tailor the website to their own needs.
Vijay Patel is a performance artist, writer and neurodivergent access consultant. He crosses forms from live art, performance art and queer club/cabaret. The work they make predominantly surrounds cultural identity, making autobiographical/political work to shift perceptions and uplift marginalised, intersectional identities.
We worked closely with Vijay to ensure that the visual identity and website we produced accurately portrayed their bold, vivid and accessible approach to performance. It was essential for the content of the website to be as accessible as possible. This presents a challenge because different peoples' access requirements can clash. A design decision that makes content accessible for one person can make things worse for someone else. With this in mind, we designed a custom calibration page, allowing users to choose between type sizes and colour combinations.
Throughout the website and visual identity we embraced accessibility as an opportunity for visual exploration and experimentation with colour and form. When referring to mental and physical health conditions we often use the Social Model of disability; this means that rather than the individual medical condition that is disabling, it is social structures that are disabling through not providing Access adjustments (e.g. wheelchair ramps or understanding neurological differences), discrimination, prejudice and exclusion.