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alt: Woman sat on a BEV cushion watching the videos created by the artists, the longer she sits the more the price of the artwork decreases
BEV (Bodies Economic Value)
Interactive playbour inspired installation
Year:
2019

London Art Fair

Clients:

London Art Fair
Pryle Brehman

Services:
#Visual Identity #Installation #Interaction
Deliverables:

Physically Computed Millennial Workspace Beanbags
User Responsive LED Ticker Display

alt: Woman sat on a BEV cushion watching the videos created by the artists, the longer she sits the more the price of the artwork decreases

How can an audience reclaim their body's economic value within the gallery?

Responding to research around the intersection of play and labour (playbour), BEV aims to make the audience of the 2019 London Art Fair aware of the economic value they produce whilst present at the fair. Each visitor’s presence/body becomes an economic unit within the art fair.

BEV attempts to raise awareness about the role that the audience plays in determining the value of artworks within art fairs. Attempting to make the audience aware of their own economic value and labour within the space, through an interactive artwork.

The artwork presents the audience with a reading of their own unique BEV through reacting to their physical presence in the space. This BEV is based on the amount of time the user has spent within the space through the use of physical computing, such as capacitive touch sensors, microcontrollers and circuitry.

Utilising a stock market inspired LED display, users can watch as the price of the artworks reduce whilst they sit on the millennial work/play inspired beanbags. Through endurance the audience could earn parts of the video artwork presented in the space, for example if they view the artwork for 5 hours they were rewarded with a hefty discount!

Two BEV bean bags in a room in front of a tv screen with a ticker display.
Exhibition
A close up of the BEV bean bags.
Exhibition

S–o–A.Studio, 2020


A virtual showcase for Birmingham School of Art
An image of a laptop sitting ontop of some art books, the laptop has the S-O-A studio website on its display

Translocal-Co-operation, 2020


A cooperative exhibition exploring translocal solidarity in a connected world
A member of the public holding the Trans Local Co-operation booklet, standing in front of the visual identity which has been applied in a large format wallpaper covering, the member of the public is talking and smiling to another during the exhibtion
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