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alt: Woman sat on a BEV cushion watching the videos created by the artists, the longer she sits the more the price of the artwork decreases
BEV (Bodies Economic Value)
Interactive playbour inspired installation
Year:
2019

London Art Fair

Clients:

London Art Fair
Pryle Brehman

Services:
#Visual Identity #Installation #Interaction
Deliverables:

Physically Computed Millennial Workspace Beanbags
User Responsive LED Ticker Display

alt: Woman sat on a BEV cushion watching the videos created by the artists, the longer she sits the more the price of the artwork decreases

How can an audience reclaim their body's economic value within the gallery?

Responding to research around the intersection of play and labour (playbour), BEV aims to make the audience of the 2019 London Art Fair aware of the economic value they produce whilst present at the fair. Each visitor’s presence/body becomes an economic unit within the art fair.

BEV attempts to raise awareness about the role that the audience plays in determining the value of artworks within art fairs. Attempting to make the audience aware of their own economic value and labour within the space, through an interactive artwork.

The artwork presents the audience with a reading of their own unique BEV through reacting to their physical presence in the space. This BEV is based on the amount of time the user has spent within the space through the use of physical computing, such as capacitive touch sensors, microcontrollers and circuitry.

Utilising a stock market inspired LED display, users can watch as the price of the artworks reduce whilst they sit on the millennial work/play inspired beanbags. Through endurance the audience could earn parts of the video artwork presented in the space, for example if they view the artwork for 5 hours they were rewarded with a hefty discount!

Two BEV bean bags in a room in front of a tv screen with a ticker display.
Exhibition
A close up of the BEV bean bags.
Exhibition

iiii Magazine, 2017


Graphological visual identity & website for an independent arts and culture publication
The hero image for Four Eyes or iiii Magazine shows the visual identity for the project through showing a black and white booklet in a persons hand, the person is also wearing a iiii scarf

Live Art Sector Research, 2021


Digital & print report, mapping the UK live art sector
alt: A woman holding the Live Art Sector Research book. The front cover uses multiple font weights and bright gradients to catch the eye
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