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alt: The People's Park Plinth booklet is shown laying on a rock inside Finsbury Park
People's Park Plinth
Visual identity and spatial experience platforming radical public art
Year:
2021

Clients:

Furtherfield Gallery
Haringey Council
Arts Council England

Services:
#Visual Identity #Website #Animation #Exhibition #Interaction
Deliverables:

Arts & Crafts meets Digital Cottage Core Visual Identity
Interactive Signage
Digital Gallery Experience
Augmented Reality Taster Artwork
Explanatory Animation

alt: The People's Park Plinth booklet is shown laying on a rock inside Finsbury Park

An inclusive and playful visual identity, responding to themes of democratisation, cottage core aesthetics and digital Arts & Crafts

People’s Park Plinth aims to turn the whole of Finsbury Park into a platform for public digital artworks. Taking a radical approach to decision making within public art, the project showcased a different digital art experience each month, giving the public the opportunity to vote for their favourite.

The project celebrates 150 years of Finsbury Park being the ‘People’s Park’ - a place where we can all do things together. In 2020 protests across the UK saw monuments toppled from their plinths - an act of reckoning against British colonial history clearly showing the symbolic importance that statues and public artworks can hold. This project attempts to re-explore our public spaces as vast platforms not just for shared experiences but shared choices we make together.

The visual identity responded to themes of democratisation, cottage core aesthetics and character design in an inclusive and playful fashion which has been implemented across print, moving image and interactive web experiences.

Home Page
two girls reading the People's Park Plinth booklet in the park
People's Park Plinth Opening Event
woman holding up her phone, standing in front a future fictions sign
People's Park Plinth Opening Event
A scan of the People's Park Plinth booklet, the front cover says People's Park Plinth in decorative type, between the letters are shiny gradient leaf illustrations and cyber teddy bears
A scan of the People's Park Plinth booklet, the left page has infomation and images of the three projects in the PPP. The right page has a illustration of a cyber duck with a speak bubble saying "vote now" and a paragraph of text underneath. The back cover (right) shows infomation about the project, a map of the park and a cyber teddy bear.
A scan of the People's Park Plinth booklet, showing the 3 page spread of instructions of how to use the PPP featuring the cyber teddy bear, cyber duck and cyber ant.
Event Image Credits: Furtherfield Gallery

Based on a Tree Story, 2022


A sonic augmented reality encounter in Finsbury Park that tells tales of the tree’s past, present and future
alt: Park users scanning a shape hanging from the tree in order to trigger the AR interaction with the sprites

Furtherfield, 2018


Sci-Fi Eco-Punk Rebrand and Website Design
alt: A laptop resting by a tree, displayed on it's screen is the furtherfield website
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