An inclusive and playful visual identity, responding to themes of democratisation, cottage core aesthetics and digital Arts & Crafts

People’s Park Plinth aims to turn the whole of Finsbury Park into a platform for public digital artworks. Taking a radical approach to decision making within public art, the project showcased a different digital art experience each month, giving the public the opportunity to vote for their favourite.

The project celebrates 150 years of Finsbury Park being the ‘People’s Park’ - a place where we can all do things together. In 2020 protests across the UK saw monuments toppled from their plinths - an act of reckoning against British colonial history clearly showing the symbolic importance that statues and public artworks can hold. This project attempts to re-explore our public spaces as vast platforms not just for shared experiences but shared choices we make together.

The visual identity responded to themes of democratisation, cottage core aesthetics and character design in an inclusive and playful fashion which has been implemented across print, moving image and interactive web experiences.